pondering

Gwen Haberman, design & art direction

gwen@habermancreative.com
London +44 (0)7506 443 061
New York +1 347 410 9645

 

At times, writing can be a natural part of the creative process.
I have had the opportunity to work on ad campaigns, concept copy, company naming, and even a radio spot.

 

There have been many articles knocking about in my mind that
I wanted to write but did not know what the best venue would
be to share them. With the redesign of my site, I have added this
new section where I will share some (hopefully) helpful insight
into the design industry, client/designer relationships and the
creative process.

 

My first contribution is a tool that can be used to help kick off many large new projects. It is a thorough creative brief that can be used as a touchstone throughout a project to help keep it on course.

 

I will be creating a second brief for smaller projects. Please stay tuned for future content.

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